WHAT MAKES US TICK
Travel; being outdoors; exploring new cultures; discovering epic places – that’s what makes us tick. Travelling gives us a buzz that nothing else can equal – and nothing cheers us up more than daydreaming about far-flung places when the skies over Manchester turn cloudy and grey.
Every clever idea we’ve ever come up with is down to our experiences. Sometimes it’s the experiences we imagine ourselves having – those escapist thoughts that lead us to consider the clothing we’d wear if we were trekking through the rainforest, sailing rugged coastlines or summiting volcanoes. On the other it’s about the experiences we’ve already had. Those moments where we’ve thought, “this is it; this is where I want to be”.
INNOVATION ALL THE WAY
In the past we’ve talked a lot about technologies, but the simple truth is that our technologies are a means to an end, a way for us to enjoy exploring our natural world without worrying about what it has to throw at us. We’ve put a lot of thought into this, and we’ve teamed up with people from all over the world to turn these thoughts into reality. They come from all kinds of backgrounds: photographers, film-makers, researchers, adventure racers – but they all have one thing in common – they’re looking for clothing that allows them the freedom to travel, comfortably and without a fuss, just like us.
So there you have it, the how and the why, the reasons that when you think world travel clothing, you think Craghoppers.